10) a) What is the feeling you wanted your gum package to portray?  How did you achieve this?

i wanted to portray a feeling of humour and light-heartedness.

 b) Who are you targeting your gum to?  How did you achieve this?

i think i am trying to target the general consumers or teenagers from 13-19. i achieved this by putting a simple design of splattered paint and an attractive and young title.

c) What area in your design did you photoshop?

i used photoshop to design the paint shape but i used illistrator to outline it. i also colour corrected on photoshop.

d) What part of your gum package did you custom design?

i customed designed every part of the gum,from the recycle icon to the ingrediants.